About Google AdWords Certification
One of Google's well-acclaimed professional accreditation, Google AdWords Certification validates one's expertise as a certified online advertising professional. This means that you are well-equipped with the basic and advanced skill sets needed by businesses for a leg-up on the industry's tight competition. Certifications have evolved from a minimum requirement to a prerequisite among many marketing agencies and large corporations. So, let's talk about Google AdWords certification and its corresponding tests.
AdWords Key Concepts
AdWords certification emphasizes on concepts related to value propositions, conversion measurement, campaign setup and management, and optimization. Knowing these concepts beforehand can assist you with the series of tests required for the certification.
In order to earn the badge of trust and expertise from Google, you need to pass the AdWords Fundamentals (65 questions in 90 minutes). Thankfully, you are allowed to review and make necessary changes to your answers before completing the exam. So, skip the unsure ones and go back if you have time. Not only that, the exam does not require a single dollar's for free!
The Fundamentals exam is very important because it unlocks the other specialized courses that demonstrate better product performance and expertise. Once you complete the exam, you can now get a hand with the other courses namely: Search Advertising (120 minutes), Display Advertising (120 minutes, Mobile Advertising (90 minutes), Video Advertising (90 minutes), and Shopping Advertising (90 minutes). You must earn at least 80% for each exam, including the Fundamentals, to get certified.
AdWords Profile via Academy for Ads
To begin your journey, you need to create a profile using the Academy for Ads. If you work for a company, you can use your work email address. If you are getting certified on your own, you can utilize your personal Google account to sign up. Your account should be a resume-like profile with consolidated and valuable information. Having this profile also allows you to expand your reach through the partner platform, which gives publicity and credibility factors to your account.
AdWords Test Preparation
The first thing you need to utilize is the recommended study guides offered by Google. These reference materials are not your usual preparation resources as these contain interactive features that make studying more fun and exciting. Plus, you can use these as practice test to see if you have comprehensively understood all the concepts.
Aside from the study guides, there's the AdWords Certification video course by Exam-Labs that aids you with the proper study references and techniques to get certified in just two days. This is one of the most popular strategies used by exam takers to pass the exam as well as promote their certification on notable freelancing platforms.
AdWords Certification and Recertification
The AdWords certifications are valid up to 12 months after passing the tests. Because of continuous updates, you need to stay certified by having two exams (Fundamentals and 1 Specialized) valid at any time. To check the validity of your certifications, go to your Google Partners account.
Being on top of your game is highly important in a hyper-competitive Google industry. Thus, earning the AdWords certification is considered a valuable addition to your profile. So, once you've passed the tests, it's time to incorporate that well-deserved Google credential to your site!